Surveys show that on average, respondents remember 10% of what they read, 26% of what they hear, 30% of what they see, 50% of what they see and hear.

It is clear that video is the best way to get your message across. So, why should you use video to improve your business?

Visually Engaging

Video is perfect for communicating the depth and quality of your product or service and the enthusiasm or expertise of your staff and video is fast becoming one of the best ways to market a business. Not only is video an attractive and stimulating media platform but it is also a visually engaging way to promote a venue, product or service.

Videos are proven to capture the imagination of online visitors and often inspire conversion rates and online bookings.

Ease Of Distribution

Videos can now be easily distributed to your target market via the internet. This may be via a live webcast, hosted on your site, distributed on sites such as YouTube, or sent virally via email. Facebook and YouTube – two of the most popular video-sharing sites – are behind only Google as the most visited websites.

What is more, online videos are now hugely popular due to vastly improved quality and the increased use of broadband. What is more, people's habits are changing: people expect to see video online. They expect to see a video on a website.

Studies have proved that using video content can increase your sales and improve you customers' online experience. By improving your customers' experience of browsing your website and searching for products, you are more likely to generate a sale.

With broadband speeds and breadth of access improving all the time, video advertising is now reaching more people than ever before.