Why Use Video?

Surveys show that on average, respondents remember 10% of what they read, 26% of what they hear, 30% of what they see, 50% of what they see and hear. It is clear that video is the best way to get your message across. So, why should you use video to improve your business?

Presenting To Camera - Some Tips To Help

A lot of our videos involve presenting to camera, either introducing a product, passing on advice or delivering the latest news. Just as it takes hard work, preparation and practice to be able to present to a room of 100 people, so it does too for presenting to camera. It can be a nerve-wracking experience, but it needn't be.

Planning Check Sheet - Things To Consider...

So, you've booked a film shoot. But what do you need to do before the cameras start rolling? This is a (by no means exhaustive) list of things that we would advise you to think about before we begin filming.

The Importance Of Planning Your Video

We sometimes cannot emphasise enough how important it is to plan your video, and plan it well. A poorly planned video without a clear brief is guaranteed to require many changes, potentially including re-shooting, which takes more time and ends up costing the client more money than was budgeted for.

The Three Phases Of Video Production

There are three main processes to putting a video together: pre-production, filming and editing. Pre-production is when ideas are brought together into a cohesive plan and the goals and objectives of your video are established. You might only get one shot at filming before it's time to edit.

Five Ways Video Could Help Your Business

There are a number of ways video could help your business, and CWM Studios can help put these ideas into practice to give your business a real boost. Here are five ideas to get you thinking...

Using Video At Events, Exhibitions And Conferences

Video has become such a versatile tool and its uses are wide-ranging - from internal use for training to big screen presentations and conferences. Here are some of the benefits of using video at events, exhibitions and conferences.

Social Media - Some Basic Guidelines

Your social media accounts (Facebook, Twitter, Tumblr, Google+) are part of your own brand, product and website, enabling users to engage with you in a way that isn’t normally possible through your normal channels. They also offer a good opportunity to boost search engine rankings and link back to your website.

Social Media Monitoring & Metrics

Whereas you can reasonably easily track traffic on your website and find out what pages your visitors are accessing, and where they came from, social media channels present a different set of challenges.

Search Engine Optimisation - The Basics

Search Engine Optimisation: delivering more relevant customers to your website = increased enquiries and sales.

Adding Video To The Traditional PR Package

Adding video to the traditional PR package increases its impact and widens the opportunities for exposure.

Optimising Your Website Footer

In a previous article, we have written about the importance of optimising your on-page content, your videos, your YouTube channel but there is another area which sometimes gets overlooked - your footer. You can use links in your footer to drive traffic to your most important pages and those you want to promote by adding their URL at the bottom of your page.